In chapter nine, “The Importance of Being a Preacher,” Neuhaus urges the reader to take the task of preaching very seriously. Our world needs to hear a bold declaration of God’s truth. This is the unique role of the preacher. Though presentational styles and congregational reactions will differ, the proclamation of God’s Word is indispensable. Neuhaus speaks at length about the attractiveness of the rhetoric of American black churches and the care taken by their preachers to work with words and rhythms. This kind of engaging rhetoric is an undervalued tool in bringing the truth of God to our world.